Kaya Kaya Street Party

Kaya Kaya has been one of the main drivers of change in the neighborhood of Ser'i Otrobanda. Known for its vibrant celebration of music, art, and culture, the festival needed a bold and cohesive identity that could evolve alongside its growing impact.

The Project

In 2022, we created a brand-new logo and brand identity to capture the essence of Kaya Kaya. This design set the tone for the festival for two years, becoming a recognizable symbol of the event’s energy and cultural importance. By 2024, Kaya Kaya sought to refresh its branding to reflect its continued growth and solidify an identity that could carry it forward for years to come.

This year, we updated the logo, refined the color palette, introduced new brand elements, and redesigned the event map to enhance the festival experience and prepare it for the future.

The Meaning Behind the Elements

As part of the 2024 Kaya Kaya Street Party rebrand, we designed elements that celebrate Ser’i Otrobanda’s vibrant culture and community:
  • Rooster: Symbolizes the roosters that roam the neighborhood, a playful nod to its everyday charm.
  • Street Name Sign: Highlights the neighborhood’s iconic street signs, connecting the branding to its geographic roots.
  • Dutch Country House: Represents the historic Dutch-style houses and the area’s rich architectural heritage.
  • Art Splash: Reflects the creative energy of the neighborhood, inspired by its murals and street art.
  • People Illustrations: Celebrate the diverse and beautiful people who bring Ser’i Otrobanda to life.

The Significance of the Branding

Creating the branding for Kaya Kaya Street Party was an opportunity to honor the vibrant spirit of Ser’i Otrobanda. Every element from the roosters to the bold art splashes was designed to celebrate the neighborhood’s rich culture, creativity, and sense of community.

This project symbolized the power of design to tell meaningful stories, amplify local pride, and inspire connection. It was a privilege to create a visual identity that supports Kaya Kaya’s mission of transformation and unity for years to come.