Digicel

When Digicel Curaçao approached us for their end-of-year campaign, they wanted something fresh and fun to connect with younger audiences while showing gratitude to loyal customers. This project combined creativity, strategy, and collaboration to deliver something truly unique for Curaçao’s holiday season.

The Challenge

Digicel needed to capture the attention of 17–25-year-olds tech-savvy, data-hungry users who could become lifelong customers. The challenge? Increase visibility, spark online engagement, and boost data purchases, all while keeping loyal customers feeling valued. They needed a campaign that was modern, relatable, and fun.

Our Approach

The team of Base and Fuego Studio came together to reimagine How The Grinch Stole Christmas. Our campaign featured exciting activations like video-game tournaments, gaming giveaways, and interactive setups at schools, city centers, and Digicel HQ. The Grinch brought humor to these events. A branded car drove engagement further with a “spot-the-car-and-win” giveaway, blending offline buzz with online reach.

Results

The campaign delivered big:
  • Growth in brand mentions among youth.
  • Increased social media engagement.
  • Increased brand awareness amongst target audience 
  • Videogame activations drew huge crowds, with participants praising Digicel’s fun, relatable approach.
We didn’t just meet the KPIs; we showed how bold ideas can build strong connections.