Wingo

Wingo Airlines aimed to position itself as the budget-friendly choice for Curaçao-Bogotá flights but faced loyalty to established airlines. We created a multi-channel campaign targeting Millennials seeking vibrant trips and medical clients needing care. With October’s travel season nearing, the strategy boosted sales and positioned Wingo as a reliable, exciting option.

The Challenge

Wingo Airlines faced a daunting task: convincing Curaçao travelers to switch from trusted, pricier airlines. While Wingo’s affordability was a major selling point, it wasn’t enough to build trust or excitement.

Two key audiences had to be targeted:

  • Millennials: Young travelers drawn to experiences like food, shopping, and events.
  • Medical Clients: Travelers seeking Bogotá for affordable, high-quality medical care.The challenge was to deliver distinct, tailored messages that addressed each group’s needs while maximizing October’s peak travel potential.

Our Approach

We developed a two-pronged campaign to address the specific needs of both audiences:

  • For Millennials: Highlighted Bogotá as the ultimate destination for group travel through vibrant social media campaigns, and engaging content showcasing food, shopping, and sightseeing.
  • For Medical Clients: Promoted Bogotá as a trusted health hub.

A multi-channel strategy, launched pre-October, used social media and traditional media to build trust and excitement while aligning with Curaçao’s peak travel trends.

Results

The campaign exceeded expectations:

  • Ticket Sales: Wingo experienced a significant surge in bookings for the Curaçao-Bogotá route during October.
  • Audience Engagement: Over 150,000 social media impressions and a 25% rise in web traffic from Curaçao.
  • Brand Awareness: Wingo was positioned as a trusted, affordable travel option.
    By addressing each audience’s unique needs, the campaign successfully shifted market perceptions and delivered meaningful results.